Programme Description
This Degree Programme is offered by the Department of Arts and Media Studies of the University of Dodoma. The candidates admitted in the programme are those wishing to pursue academic, professional and research careers in the communication industry, that is, mass media and public relations. The programme will equip candidates with knowledge and skills that will enable them to create, produce, and appreciate media content in the practice of both journalism and public relations (PR), especially as they face the current and future turbulent communication environment of their professional practice. The overall objective of this programme focuses at introducing and unlocking potentials among 189 candidates to acquire essential skills in print media, electronic media, and PR. Thus, after completion of this degree programme, candidates should be able to demonstrate knowledge of theory and practice of central issues in their areas of specialization such as print media, radio and TV broadcasting, new media, PR, and advertising.
Learning Outcomes
- To demonstrate expertise in journalism, mass communication, PR, and advertising.
- To interpret principles mandating programmes production in television and radio and to uncover their genre formats, and for the newspapers.
- To edit and proofread different programmes and formats for radio, television, and newspaper articles.
- To manage strategic PR communication, and campaigns.
- To plan media work, practice generic principles essential for PR, advertising, and media industries in general.
- To appreciate how mass communication and PR works interplay with other major communication tools such as film, theatre, and cinematography; and
- To propose and run their own media related businesses.
Programme Structure
Year 1
Semester One
| Code |
Course Title |
Status |
Credits |
| JP 111 |
Newspaper Writing and Reporting I |
Core |
1E+1 |
| JP 112 |
Fundamentals of Radio Broadcasting |
Core |
1E+1 |
| JP 113 |
Public Relations Essentials |
Core |
7.5 |
| TF 112 |
Fundamentals of Film and Television I |
Core |
1E+1 |
| LG 102 |
Communication Skills |
Core |
7.5 |
| TF 116 |
Cinematography |
Core |
1E+1 |
| DS 102 |
Development Perspectives |
Core |
7.5 |
| IT 111 |
Introduction to Information and Communication Technology |
Core |
7.5 |
| KS 114 |
Utungaji na uandishi katika Kiswahili I |
Other |
7.5 |
| EL 111 |
English Structure |
Other |
7.5 |
Semester Two
| Code |
Course Title |
Status |
Credits |
| JP 121 |
Newspaper Layout and Editing |
Core |
7.5 |
| TF 123 |
Fundamentals of Film and Television II |
Core |
1E+1 |
| AD 128 |
Principles of Visual Communication |
Core |
7.5 |
| JP 122 |
Introduction to Mass Communication |
Core |
7.5 |
| JP 123 |
Persuasion Skills in Public Relations |
Core |
7.5 |
| KS 122 |
Uandishi, Uhariri na Usomaji Prufu wa Kiswahili |
Other |
7.5 |
| EL 121 |
English Phonetics and Phonology |
Other |
7.5 |
Year 2
Semester One
| Code |
Course Title |
Status |
Credits |
| JP 211 |
News Writing and Reporting II |
Core |
1E+1 |
| JP 212 |
Advanced Radio Broadcasting |
Core |
1E+1 |
| JP 213 |
Public Relations Writing |
Core |
1E+1 |
| JP 214 |
Photojournalism |
Core |
7.5 |
| JP 215 |
Television Production I |
Core |
1E+1 |
| TF 213 |
Editing for Radio and Screen |
Core |
1E+1 |
| KS 213 |
Nadharia ya Uandishi Bunilizi katika Kiswahili |
Other |
7.5 |
| EL 211 |
English Morphology |
Other |
7.5 |
Semester Two
| Code |
Course Title |
Status |
Credits |
| JP 221 |
Media Analysis and Criticism |
Core |
7.5 |
| JP 222 |
Radio Production |
Core |
1E+1 |
| JP 223 |
Public Speaking and Protocol |
Core |
1E+1 |
| JP 224 |
Media Ethics |
Core |
7.5 |
| JP 225 |
Television Production II |
Core |
1E+1 |
| TF 220 |
Field Practical Training |
Core |
1E+1 |
| KS 227 |
Usarufishaji katika Kiswahili |
Other |
7.5 |
| EL 223 |
English Rhetoric |
Other |
7.5 |
Year 3
Semester One
| Code |
Course Title |
Status |
Credits |
| JP 311 |
Investigative Journalism |
Core |
7.5 |
| JP 312 |
Radio and Television Programing |
Core |
7.5 |
| JP 313 |
Advanced Public Relations Strategies |
Core |
7.5 |
| JP 314 |
New Media Technologies |
Core |
7.5 |
| JP 315 |
Theories in Mass Communication and Public relations |
Core |
1E+1 |
| JP 316 |
Communication Research |
Core |
7.5 |
| KS 312 |
Semantiki na Pragmatiki ya Kiswahili |
Other |
7.5 |
| EL 311 |
Introduction to English Syntax |
Other |
7.5 |
Semester Two
| Code |
Course Title |
Status |
Credits |
| JP 321 |
Media Management |
Core |
7.5 |
| JP 322 |
Media Evolution and Society Development |
Core |
7.5 |
| JP 323 |
Public Relations Customer Care Principles |
Core |
1E+1 |
| JP 324 |
Media Laws |
Core |
7.5 |
| JP 325 |
Advertising Principles |
Core |
7.5 |
| JP 326 |
International Communication |
Core |
15 |
| KS 325 |
Uchanganuzi Kilongo |
Other |
7.5 |
| EL 323 |
Advanced English Rhetoric |
Other |
7.5 |
Special Programme Requirements
• The candidates to complete this degree programme are required to engage in both off and on-campus practical trainings throughout the entire duration of the programme. While on campus, the university training studios (television, radio, and newsroom) will enhance candidates’ ability of transforming classroom theoretical knowledge into real life experience. • Off-campus practical training sessions are compulsory for all candidates, and take place during the second semester of the second year of the study
