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KILIMANJARO YETU
Academic Programmes August 29, 2026

Bachelor of Commerce in Marketing

August 29, 20263 min read

Programme Description

Bachelor of Commerce (Marketing) is designed to provide students with a sound background in business, together with an understanding of the role of marketing within and between organisations. People seeking careers in marketing are expected to have well-developed decision-making skills and become innovative in addressing business problems and situations. As a result, the marketing courses are combined with general business studies, and the development of practical skills and knowledge is integrated with an understanding of current theories and the latest research. This degree does not only provide a grounding in marketing theory but also opportunities to prepare marketing reports and plans, undertake a diagnostic case study of an exporting firm, analyse advertisements in a variety of media, and apply market research as part of a group project that focuses on a real business problem.

Learning Outcomes

  • Apply computer skills and knowledge to support the marketing and business functions.
  • Be capable in their chosen professional, vocational, or study areas.
  • Become entrepreneurial in contributing to innovation and development within their business, workplace, or community.
  • Be effective and ethical in work and community situations.
  • Be adaptable and able to manage change. 17
  • Be aware of the local and international environments in which they will be contributing (e.g. socio-cultural, economic, natural).
  • Analyse current trends in the marketplace, present findings, develop marketing solutions to business problems Create advertising and other promotional materials.
  • Apply skills and knowledge to deal with the ambiguity and complexity of a career in marketing, promoting business, its products, and services.
  • Manage demand for their products, and services through communication, product renewal and product creation.
  • Develop personal and professional strategies to improve job performance, work relationships, and stress management.
  • Collect, process, and interpret data to support marketing research.
  • Participate in the development of marketing plan which includes marketing objectives, marketing mix, strategies, budgetary considerations, and evaluation criteria.
  • Apply financial knowledge and skills to the operation of the marketing function.

Programme Structure

Year 1

Semester One

Code Course Title Status Credits
DS 102 Development Perspectives Core 7.5
EN 111 Introductory Microeconomic Analysis I Core 9
EN112 Introductory Macroeconomic Analysis I Core 9
AF 111 Introduction to Financial Accounting Core 9
BS 111 Business Communication Core 7.5
MT 1114 Business Mathematics Core 1E+1
EMM 111 Principles of Marketing Core 9

Semester Two

Code Course Title Status Credits
IT 111 Introduction to Information Technology Core 7.5
EN 122 Introductory Macroeconomic Analysis II Core 9
MG 121 Principles and Practices of Management Core 9
EMM 121 Consumer Behaviour Core 7.5
HR 121 Principles and Practices of Human Resource Management Core 9
ST 1208 Statistical Analysis for Business Decisions Core 9
AF 121 Financial Accounting Core 9

Year 2

Semester One

Code Course Title Status Credits
EMM 211 Services Marketing Core 7.5
MS 211 Operation Research for Business Decision Core 9
AF 212 Financial Management Core 9
AF 211 Cost and Management Accounting Core 9
LW 2108 Business law and Corporate Governance Core 9
EMM 212 Marketing Distribution Management Core 9
EME 211 Small Business Management and Entrepreneurship Core 9

Semester Two

Code Course Title Status Credits
EMM 225 Pricing Decisions Core 9
EMM 221 International Marketing Core 9
EMM 223 Product Management Core 9
MS 221 Business Research Methods Core 9
EMM 226 Marketing Research Core 9
MG 221 Organizational Behaviour Core 8
EMM 223 E-Marketing Core 9

Year 3

Semester One

Code Course Title Status Credits
EMM 312 Strategic Marketing Core 9
MG 313 Field Practical Training with Research Component Core 12
EMM 313 Marketing Communication Core 9
EMM 311 Relationship Marketing Core 9
MG 311 Strategic Management Core 9
EMM 314 Social Marketing Elective 9 Other 66

Semester Two

Code Course Title Status Credits
EMM 324 Customer Care Core 9
EMM 325 Industrial Marketing Core 9
EME 323 Business Planning and Development Core 9
MG 322 Management consulting Core 9
EMM 321 Sales Management Core 9
EMM 322 Brand Management Core 9
IM 325 Management information system Core 7.5
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