Proposals: Website Design and Development at WFT Trust November, 2021

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 TERMS OF REFERENCE

Website Design and Development – WFT Trust’s Website

The Registered Trustees of Women Fund Tanzania (WFT Trust) is the first national feminist Women’s Fund in the country and the only funding mechanism dedicated to resourcing women’s and children’s rights organizations, groups, and movements. WFT Trust fulfils its vision and mission through a two-pronged approach: grantmaking, focusing on the local level, and promoting strategic alliance building at the national level through coalitions. This mutually reinforcing strategy strengthens the collective organizing power of feminist movements and ensures that they are intersectional, intergenerational, and inclusive leaving no woman, girl, or child behind.

Rationale

WFT Trust’s significant growth over the past few years has created a demand for the increased visibility and further promotion of its work; improved communication of its impact, and most importantly for better engagement with its stakeholders including grantee partners, women’s funds, donors, development partners, and the general public. Therefore, the website’s redesign has the following objectives:

• Reinforce WFT Trust’s credibility and legitimacy as a women’s fund
• Profile WFT Trust as a thought leader and major proponent of decolonized funding
• Increase the visibility of its grantee partners’ compelling work
• Communicate the impact of myth-breaking innovations led by women and girls and highlight multiple ways to get involved in our work
• Keep Coalition members, donor community, and the general public up to date with WFT Trust events
• Encourage active interaction and collaboration between WFT Trust, grantee partners, sister funds, development partners, and other stakeholders.
• Inform Users on the groundbreaking power of Women’s Funds and Feminist Philanthropy

DELIVERABLES

New look and feel

• Develop and design a new look-and-feel for WFT Trust’s website while referencing the Fund’s branding guidelines and capturing the different functionalities outlined in this TOR. The consultant/team will work closely with the Communication’s Unit to develop graphic concepts and the visual language templates.
• Ensure a consistent application of the visual language by applying fixed style templates in fonts, formatting, icons, images, and layout techniques.
• The new look and feel should be adapted to the homepage, sections, subsections and the other relevant components of the sit
• Standard page elements including header, footer, tabs, persistent navigation, contact us, email and page print options should be included in the new templates
• Designed templates by the consultant/team should guarantee that the most recent content uploaded onto the website is captured automatically in the homepage in an organized way following specific categories, tags, or other custom classifications.

New Sections

• Update existing and develop new sections, structure, functionalities and features based on our current work and future projections.
• All section and subsection webpages should incorporate functionalities to guarantee the latest information on that section and sub-section is displayed (news, resources, publication/guidance, updated stories and events).

Functionalities to include in the new templates

The following features should be added into the new templates as follows:

• Add feed links;
• Responsive design;
• Social sharing features – including twitter share by text selection and twitter feed by handle and hashtag in addition to Facebook and Instagram
• Multiple page styles and custom post types;
• Language options feature in resources and guidance templates;
• Search function by news, type of publication/guidance, type of resource, events, country story and issue;
• Search resources by free text;
• Interactive map;
• Signup for latest news and updates.

Knowledge transfer

Develop a user manual and deliver a webinar for the support staff and system administrators to perform content upload, system maintenance, and administration.

Support and maintenance

Support and maintenance, administrative and technical support, and quality control for a period of 12 months upon completion of the assignment.

Source code handover

Full source code including all developed libraries shall be handed over to WFT Trust’s Communications Team. Tasks

• The successful consultant/team will participate in a debriefing session with the WFT Trust team to understand the expectations and overall assignment
• Based on the debriefing session and this TOR, the consultant/team will develop a design concept for the site and adjusted accordingly based on feedback and comments from WFT Trust
• To create a responsive Cascading Style Sheet (CSS) and graphic design elements and to integrate or adapt existing CSS and graphic design and make it responsive.
• Development of web sections and content upload
• Test the site before going live.

REQUIRED SKILLS AND EXPERIENCE

The consultant/team should demonstrate and provide examples of previous experience in the performance of similar services as follows:

• Be a reputable firm with at least 7 years of prior experience designing visually appealing and navigation friendly websites;
• Familiarity and relevant experience in using different Content Management Systems (CMS), particularly WordPress;
• Have a broad knowledge of current web development technologies and design tools in the field, and new software and other web programming languages and programs including use of HTML, XHTML, CSS, XML, XSLT, Macromedia Flash, Java;
• Have excellent knowledge of recent trends in graphic design, web sites, including online video publishing, and social media networking;
• Demonstrate ability to create innovative and visually appealing design;