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Although marketing is a popular graduate career, making entry extremely competitive, there are many paths you can follow with your marketing degree

Job options

Jobs directly related to your degree include:

Advertising account executive
Advertising account planner
Advertising art director

Market researcher
Marketing executive
Media buyer

Media planner
Public relations account executive
Public relations officer

Sales promotion account executive
Social media manager

Jobs where your degree would be useful include:

Business adviser

Event manager
Product manager
Publishing rights manager

UX designer
Web content manager

Remember that many employers accept applications from graduates with any degree subject, so don’t restrict your thinking to the jobs listed here.

Work experience

Due to the nature of the marketing sector, any skills and contacts you build up outside your studies can give you a real advantage.

If your course involves a work placement or internship, use it to make contacts in marketing departments and develop your practical marketing skills. Showing initiative at this stage could really pay off in the future.

You can develop good communication and project management skills that you’ll need for a marketing role through organising society or department events, writing newsletters, managing budgets and standing on committees. You can also help your application by showing how you developed organisation and time-management skills through combining studies, social life and part-time work.

Your interests can also offer a way into a marketing career, for example if you’re passionate about sport, the environment or music.

Consider marketing or publicity roles in specialist organisations. For instance, charities, sports or arts organisations may value your drive and commitment even if you don’t have marketing experience.

Typical employers

Specialist marketing, advertising and PR agencies are not the only major employers of marketing graduates.

Marketing is a core element of all organisations and, therefore, opportunities exist across all industry sectors – private, public and voluntary. These can range from the financial, consumer and information technology industries to not-for-profit organisations, such as charities, local government and higher education institutions.

Skills for your CV

A marketing degree helps you develop the ability to anticipate customer demand, identify target markets and communicate effectively with them. You explore areas such as customer behaviour and psychology, business management, human resources and culture, as well as how consumers’ use of IT and digital media impacts on marketing.

You also develop an essential range of transferable business skills, including:

the ability to express yourself clearly, both verbally and in writing

advanced planning and strategic thinking
research, analysis and presentation skills
the ability to use your own initiative and think creatively.

Graduates from some courses will be eligible for exemptions from some modules of professional qualifications provided by the Chartered Institute of Marketing (CIM)

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