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To enhance the Bank’s brand integrity and achieve its strategic objectives, the appointed individual will be responsible for devising and executing comprehensive offline and online communications strategies, managing public and stakeholder relations, crafting digital and content marketing plans, and proactively nurturing the bank’s reputation. The overarching goal is to cultivate long-term brand equity and contribute to the realization of the business’s strategic aspirations.
**Minimum Qualifications:**
– Bachelor’s Degree in Communication or Marketing.
**Experience Required:**
– 5-7 years of experience in Marketing & Communications Business Partnering, with a focus on Brand & Marketing.
– Proficiency in developing and implementing Marketing & Communications strategies, both offline and online, including public and stakeholder relations, digital and content marketing plans, and familiarity with usability best practices.
– Proven track record of translating business requirements into actionable Marketing & Communications strategies, integrated campaigns, and deliverables.
**Behavioral Competencies:**
– Practical Approach Adoption
– Idea Challenging
– Persuasion
– Expertise Development
– Strategy Formulation
– Empowerment of Individuals
– Relationship Building
– Interpersonal Communication
– Data Interpretation
– Team Collaboration
– Adherence to Standards
– Appreciation of Diversity
**Technical Competencies:**
– Research Conduct
– Electronic Communications & Devices Management
– Internal Communication Platforms
– Measurement of Marketing and Communication Effectiveness
– Quality Assurance
– Proficient Writing for Effective Communication