Job Summary | digital sales officer job description

Digital sales officer is responsible for building up and managing a high-quality customer portfolio on internet banking, mobile banking, and agents’ network around his/her vicinity. The Digital sales officer shall organise his/her work effectively, maintain a good quality portfolio and champion the effective service delivery on digital channels.

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digital marketing executive skills

Job Details | digital sales job Detail

KEY RESPONSIBILITIES:

• Facilitating first-contact meetings with potential KCB bank customers on digital channels.
• Searching, assessing, accepting, and processing prospect agents’ applications to become KCB bank wakala (Recruitment).
• Conduct first time (activations) and routine trainings to approved agents and customers on mobile and internet banking, to ensure users can use the said services.
• Submission of all tools of trade which are provided by the bank to customers immediately after approval.
• Ensure agents premises are branded (both internally and externally) properly by approved bank standards to ensure visibility by both existing and prospect bank customers.
• Monitoring customer activities, ensure compliance to bank policies and procedures, and conduct periodic visits to their business places/premises (Relationship Management).
• Growth of customer turnover and NFI as per the agreed target
• Manage customer relationships and ensure complaints/disputes are sorted on time.
• Activation of dormant customers on mobile, internet and agency banking.
• Cross selling of other bank products.

DAILY RESPONSIBILITIES:

Key responsibilities and approximate time split:

New Business Development 50%.

• Recruit new quality business within the allocated market.
• Proactively create and develop business relationships with customers.
• Build close working relationships with Branch staff, SME and Corporate team to create business opportunities.
• Implement activities to deliver value added products and services at the agent location.
• Fully understand the workings of agent banking, internet banking and mobile banking operations and risk strategy.

Customer contact (40%)

• Customer contact involves discussions and negotiations with customers on business and operational issues
• The role holder is responsible for managing and responding to customer requirements
• Establish, build and maintain ongoing relationships with customers to develop, sustain and protect agent business.
• Develop a deep understanding of the needs and requirements of customers’ businesses
• Make sound commercial judgments in order to retain and fully develop customer base
• Provide evidence of customer demand to influence new products / enhancements / solutions

Planning and research (10%)

• Responsible for developing a personal sales plan to achieve targeted objectives and goals
• Personal time management of day-to-day activities to maximize return on resources
• Keeping fully updated on customer activities as reported in the media and via internal Group sources
• Maintain and understand the business environment in which the customer operates
• Constantly update knowledge on all products and services offered by KCB.

REQUIREMENTS | digital sales executive salary

• Bachelor in Banking/Finance or equivalent
• A minimum of 1 year experience in the role
• Professional qualification in Agent banking and card background / master’s degree in Business Administration is an added advantage